A campaign led by the Prince of Wales to highlight the benefits of wool as “the most versatile fibre known to man” has already spread to countries as far away as Japan, Australia and the USA.
Prince Charles launched the Campaign for Wool in January to persuade consumers of the benefits of textiles that are wool-rich and he re-iterated its key messages during a recent visit to the Wool Museum at Drefach Velindre.
The Campaign aims to inspire wool related industries to work together in promoting the natural and sustainable attributes of wool throughout the supply chain. It will go public through a promotional campaign in major retail
stores this autumn and, if successful, will be great news for Welsh farmers who have seen the value of wool plummet in recent years.
Prince Charles referred to the many qualities and environmental benefits of wool, citing its natural flame retardance, its comfort and the fact that it is a natural product which is also entirely biodegradable.
Via Gwlad 98
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